We’ve touched upon this matter before, but we feel that it’s too underrated considering its importance. When it comes to SEO, most people don’t really think about the performance of a website. All you probably hear about is keywords and authority links, but very few people talk about how your website performance actually affects your ranking. This is probably due to the fact that it’s not as direct as something like keywords or links, but this still doesn’t change the fact that it’s a relevant topic of conversation. This will be especially true in 2015 as Google are taking a more holistic approach the search results overall.
How does it work? It’s pretty simple, actually. The more people visit and share your site, the more your rank will grow. We may want to clothe it fancy terms and mathematical calculations, but ultimate the more people spend time on your website, the greater indication this is that your site is good. Google knows that and that’s why they make sure that websites that are in this zone get more coverage. We’ve told you before that the only thing Google care about is getting their customers the best content in regards to their topic.
However, if your website has a slow performance, this can be very detrimental to your success. In the age of ultra-fast internet connections where people are paying extra just so their loading times can be a second faster, having a slow websites puts in you in a very bad spot. More than 50% of people wouldn’t wait for more than two seconds for a site to load, and most of them would never return in case your site takes longer than that. This increases your bounce rates and indicates that there is something wrong with your site. You don’t want that so make sure that your loading times are good.
NXTFactor has a lot more tips for you so browse around. We also offer top-of-the-line SEO services so don’t hesitate to hire us.
