Here are some of the most interesting digital marketing statistics for this week. Statistics include Pinterest, eBay, mobile, social customer service, Amazon and a bumper stack of data from Cyber Monday.
Failure to measure offline sales means marketers are missing out on ROI.
- A failure to take a holistic view of customer journeys means marketers are missing out on potential revenues.
eBay’s Cyber Monday performance
- The latest global figures from eBay Enterprise show that mobile visits increased nearly 116% on Cyber Monday, while mobile orders increased by almost 98% during the holiday weekend (Saturday 11/30 and Sunday 12/1).
- On Cyber Monday, mobile phones accounted for 66.7% of mobile visits and 41.31% of mobile orders, while tablets accounted for 32.5% of mobile visits and 58.4% of mobile orders.
- Mobile activity during the holiday weekend 2013 was also on the rise, with the number of consumers visiting our platform or platforms of our partners from a mobile device, increasing 110.9% and total mobile orders increasing 97.7% compared to last year’s holiday weekend.
Mobile accounts for 40% of PPC spend
- Smartphones and tablets accounted for nearly 40% of all paid search advertising spend by retailers on Thanksgiving and Black Friday, and 44% of all clicks on paid search ads.
- However, 73% of sales revenue from paid search still came via shoppers using desktop computers.
In Amazon we trust
- Nearly one third consumers say they would spend more than a thousand dollars on a product online without seeing it first, as long as it came with free shipping and returns, compared to only one in 10 who would spend the same amount without.
- The Walker Sands’ 2014 Future of Retail study leo found the 95% of consumers have made a purchase from Amazon in the past year and that 40% would buy anything on Amazon.com.
Tablet and mobile drive bumper Cyber Monday for online fashion retailers
- Fashion websites saw a 25% year-on-year increase in visits on what is now known as Cyber Monday, an uplift that appears to have been driven by the growth of mobile and tablet shopping.
- Both of these devices accounted for nearly double the amount of visits to fashion e-railers in 2013 compared to 2012, while desktop’s share of the visits has decreased from 81% to 66%.
- In fact, the total number of customers prowling fashion websites using desktop devices on Cyber Monday increased by merely 1.8% in 2013.
Push notifications improve retention rates
- Six-month analysis from more than 2,400 apps and 500 million push messages found that users opted in to push notifications are retained at nearly double the rate of users opted out and are much more engaged with 26% more average monthly app opens per user.
- Users receiving push notifications from retail, gambling and entertainment apps had twice the retention rate of opted0out users. Furthermore, opt-in audiences for retail, gambling and games apps were at least 35% more engaged than opt-out users based on average monthly app opens per user.
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