3 Outdated SEO Strategies you’re Probably Using Right now

SEO evolves all the time and you have to keep up with it if you want to stay in the game. In fact, evolution might not be the right word for it. We think that mutation might be more appropriate (given the fact that evolution is gradual and takes a long time, while mutation doesn’t). Sometimes things change drastically from update to update. Which means that in order to stay on the leading edge, you have constantly be on top of everything. Here’s three outdated SEO strategies you’re probably still using.


1. Over-optimizing internal links.


Links used to be the bread and butter of SEO, and even though they’re still important, it’s not like things used to work back in the day. Now it’s much more about quality than quantity and spamming your links to your internal pages won’t do you any good. In fact, it may even be harmful.


2. Overreliance on keywords.


Reading something that has obviously been written for the Google bots is so 2006. This is not something people do (or should do, anyway) in 2015. The thing is that since Panda was released, Google has gotten much better at sniffing out keyword stuffed content that is unreadable for a human, and the good and shared content Google demand you make. Focus on the latter.


3. Low quality guest blogging.


Links are a form of trust. A link signifies that someone has found something on your site that is worth something that they want to share with the world. If you’re affecting the way people are linking to your site, you’re violating that trust and you will be punished for it. Low-quality gest blogging with the sole purpose of getting a link is a bad idea for SEO these days.


NXTFactor can help you avoid all of that. We’ve worked in the field for long enough to know how to handle things properly, no matter how much they change.