The world of SEO is evolving ever so quickly. Google are constantly trying to provide better services, even though they’re currently the best at what they do. They don’t feel like stopping their progress or lying on old laurels and neither should you. SEO techniques that used to work well will not get you into trouble. A well-optimized site from 5 years ago will do poorly today and if you hope to stay competitive, you need to always be on the cutting edge. It’s staggering that so many people are still making the same SEO mistakes over and over again in this regard.
1. Lots of Low Quality Links
First of all, link-building in itself is no longer as strong as it used to be (it’s still very important, but in combination with other factors). Second of all, getting a load of low-quality links to your site doesn’t do you any favors. This is one of the most common SEO mistakes. If you want this technique to have an effect, you need high quality links from authority sites, and you need links from social media outlets, among other things.
2. Lots of Low Quality Content
With the last few updates Google made sure that their content finally got the attention it deserved. Search engine results are one of Google’s main services, so they need to make sure that when people look for something, they find the best. Putting lots of low quality content on your site is like shooting yourself in the foot – it looks funny from the outside, and is quite painful for you.
3. Bad Keyword Analysis
Bad keyword analysis can also cripple you. You need to know what keywords you can potentially optimize in order to get more traffic to your website. On the other hand, that niche may have already been occupied by your competitors so don’t just blindly use the first thing you see in your keyword research. It’s one of the most serious SEO mistakes to act this way. Proper keyword analysis should lead to finding a proper balance between viable keywords and less competition.