It’s definitely not easy to launch a successful SEO campaign. It requires a lot of work, persistence, and a bit of luck. Even then there are no guarantees. That’s what makes the field so interesting and exciting. Over time we’ve managed to identify some of the most common reasons why SEO campaigns may fail. Sometimes it’s due to small mistakes, while in other cases it’s duet to fundamental errors. Let’s have a look at what can go wrong when you decide to start an SEO campaign.
1. Bad Keyword Research
This is one of the most common reasons for failing in an SEO campaign. No matter how good a job you’re doing from that point onward, it doesn’t matter because you’ve failed in the base. Keyword research is one of the most important aspect of the endeavor. You simply cannot allow yourself to fail at this point. This is the part where you have to be absolutely sure that you’ve done it correctly before you move on.
2. Having Duplicate Content
Just because you think that piece of writing is good and you would like to use it doesn’t mean that you should. Having duplicate content on your website is one of the things that can absolutely smash your rank. No matter how well you’re doing in other areas, you can be sure that if you have duplicate content, you will be punished for it.
3. Spammy Links
Having links from sources with bad reputation or low quality sites can significantly decrease your rank, especially since the introduction of Penguin. You can’t always control this and Google know that, so you should do your best to identify bad or low-quality links and start disavowing.
If you’ve been hit by a Google update, or you wish to improve your SEO campaign, NXTFactor is the solution.
