SEO is in the process of constant change and development. It’s a never-ending race to the number one rank for everyone involved in the industry, but this has been getting harder and harder lately. Even though the process never stops its development, there are certain changes Google have introduced to their algorithms that have altered the course of SEO forever. Some of these changes were introduced gradually, while others appeared as if out of nowhere, but all of them had a part to play in shaping the online world we know and love today. Here are 3 ways Google has changed SEO forever.
1. Building a Brand
Back in the day, the way SEO worked was a lot like magic. There was a lot of smoke and mirrors going on. Fooling bots that one thing was on the page, whereas they were looking at another thing altogether; hiding text; stuffing keywords; it was not a pleasant sight. Many of the top pages in Google were of low quality, which is why they had to do something about. And they did. Now building a brand and creating great content is the way to go, while cheap tricks are all but history.
2. Mobile Revolution
Whether we’re talking about Siri, Cortana, or Google Now, basically every mobile platform today has a virtual assistant. It’s not just about browsing sites anymore – you just tell your VA what you need and they find it for you. For this purpose, if you want to be competitive in this world, you need to optimize your website for mobile.
Links are, always have been, and always will be important. Today, however, it’s not about the quantity of the links. It’s all about the quality. If you have good links from reputable sources, you will rank well. They might be hard to get, but they’re definitely worth it.
NXTFactor can help you achieve a much better rank in Google, and we can also provide a full digital marketing package to help your business grow.