There are many things marketers today are desperately to learn more about, and Google Ad is one of the many. Google Ad is one of the most advanced advertising platforms that allow big and small businesses to have their products and services advertised in front of potential customer. Nevertheless, the wide range of options on Google Ad has led to many confusions as well. The countless options and settings are not only overwhelming, but also tricky to use.
In this blog post, we will share with you 9 tips to make sure your Google Ad Campaigns are achieving the best results!
TIP #1 – Prioritize headline 1, 2 and Description 1
It is important to always prioritize headline 1, 2 and Description 1 in your Google Ad Campaigns, because the third headline of your ad campaign and second description line may not always show on your Google Ad!
TIP #2 Clear Messaging
One of the many things that people tend to forget is the importance of your headline and description. It is crucial to always make sure that each headline and description make sense on its own. Punctuation is also a must for both your headline and description.
#3 Set up multiple offers and calls to action in each ad
Setting up multiple offers and calls to action are very necessary for your Google Ad campaigns. They provide easy access to the searchers…
#4 Include keywords, avoid “stuffing”
Keywords are very important in a Google Ad Campaign and you should always make sure your keywords are clear and punctural and “stuffing” words. Google gives these examples of keyword stuffing:
1. Lists of phone numbers without substantial added value
2. Blocks of text listing cities and states a webpage is trying to rank for
3. Repeating the same words or phrases so often that it sounds unnatural, for example: We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at firstname.lastname@example.org.
#5 Provide unique content
It is important for you to provide unique content in order for your campaign to stand out in millions of other campaigns! For example, you can use RSAs to highlight different messages, balues, solutions, offers and call to actions for your searchers. Google then will serve the best performing message for different searchers.
#6 Pin your most valuable messaging
Pinning the most valuable messaging on your Google Ad Campaign so you could catch your potential searchers’ eyes.
#7 Write your ads with your audience in mind
Many marketers make the mistake of writing their ads with the intention of trying to create the best ad. Yet, it has been proven by many marketers that the best ads are created with the intend to deliver the best messages for different customers.
#8 Revisit your ad extensions
Google avoids serving redundant ad extensions, so review yoru ad extensions to make sure they are not just repeating your new ads.
#9 Don’t pause your old ads right away!
Interestingly, your old ads will continue to run for the foreseeable future!
Here at NXTFactor we provide excellent service and we strive to go beyond satisfactory. Our social media and digital marketing team can help your business grow by improving your Google Ad Campaigns and making sure every detail is perfect even the smallest detail will be taken to account so that you are satisfied with your Google Ad Campaigns. If you like to learn more about what we can offer, please visit our website.