Should you work with an agency or keep SEO in-house?

Should you work with an agency or keep SEO in-house?

There is a big difference between what an SEO agency does and what an in-house team is capable of. There is a difference because in most cases the people working have a very different mindset. This doesn’t necessarily have to be the case, of course, and we’re aware...
SEO – You’re in it for the long run

SEO – You’re in it for the long run

  It’s interesting how people often have a selective attention when it comes to things that are outside of their scope expertise. When you tell someone that SEO is a long-term investment that has the potential to yield great returns, all they hear is “great...
SEO and design should go hand in hand

SEO and design should go hand in hand

SEO is usually seen as something that’s done on the website once it goes online and is completely done from a design perspective. This is a serious mistake, because in most cases the two phenomena are much related (at least that’s how it is these days; it hasn’t...
Is tracking analytics important for SEO?

Is tracking analytics important for SEO?

This is a serious question many people ask because they don’t feel like following the analytics. Sorry to disappoint you, folks, but this is in fact, important. You can’t know if what you’re doing right now working or not if you don’t follow analytics. Of course, the...
Do you need to have responsive web design on your website?

Do you need to have responsive web design on your website?

Do you need to have responsive web design on your website? The short answer is “yes”. The long answer is “yes, absolutely, unless you have a specialized mobile website.” The reason for this is pretty simple – the Internet is going mobile. Everybody today is using...