If You’re Ranking Well, Why Is Your Business Not Performing Well?
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If You’re Ranking Well, Why Is Your Business Not Performing Well?

What most people don’t seem to understand is that getting to the number one rank on a Google search results page does not warrant a golden ticket to the factory of success. At the end of the day, the only thing it does warrant is that more people will see your content, but SEO is not a magical marketing method that would force people to buy or book services simply because they’ve seen something. That’s why the focus on rank should not be as great as other factors, like user experience and quality of services or goods. Otherwise, no matter how well your website is performing, your business will not grow because you will have a very low return of investment simply because you’re not focusing on the other aspects of a good business.

People today are picky. No matter how good something is, many will find faults with it. And many will complain. And once that number reaches a critical mass, your goods and services will no longer be required. You will have a website that ranks well and a whole bunch of people who don’t think you’re any good.

This is definitely suboptimal and at the end of the day is something that needs to be evaluated. Perhaps you shouldn’t focus so much on rank, but on also improving your goods and services. After all, word of mouth is one of the best ways to get recognition and attract more clients. People believe their friends and consult them before making a decision about a purchase or booking a service. This means that if your reputation is not as good as your rank, you won’t get far. Think about it.

Still, good SEO is important, so leave NXTFactor handle that for you, while you work on improving the other aspects of your company.