Content is King in SEO, But Don’t Underestimate User Experience

Content is King in SEO, But Don’t Underestimate User Experience
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Content is king! This phrase has been roaming SEO forums and has popped up in almost every article for years. There’s no denying that this is indeed the case. However, what we also shouldn’t forget is that SEO is not just about getting people to web page, but also making sure that they stay there. Google work tirelessly to enhance user experience and if you want to be a player in the game, so should you. Even if you do manage to get good stats, they will surely deteriorate if your users don’t feel like what they see on your site is worth their time and attention.

For starters, a good user experience begins with the loading speed. If your site has a slow loading speed, this will cost you your rank. Not directly, of course. But if many users get impatient, then you will get a high bounce rate which usually indicates to Google that there is something wrong with your site. Like we said, it’s not a direct process, but it does tend to add up.

Another point is social media sharing. If you get many visits to your site, but hardly anyone shares your content, this probably means that either your content is very narrow and specific, which would only interest a small group of people, or your content is not worth sharing at all. You need to pay close attention to this because social media are getting more and more important in the world of SEO. The idea is that you should always create great content (hence “content is king”) so people will share it, but it also needs to be placed in a website most people would enjoy spending their time on, and this means nice design, regular updates, and more. NXTFactor can easily help you with that. After years of carefully studying the market development and different trends, you can rest assured that we can deliver prime quality SEO services, catered after your specific needs.