Contract Article: Old Advertising vs. New Marketing

Contract Article: Old Advertising vs. New Marketing
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The world of online interaction has had a significant impact on how businesses advertise. It could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out.

Here are three benefits of digital marketing in contrast to traditional marketing:

Brand Development and Level Playing Field
Traditionally, a smaller retailer would struggle to match the finesse of larger competitors. As digital marketing was introduced in the early 2000’s, businesses began competing with large-scale competitors by implementing a solid digital marketing strategy and a crisp, well-thought online store. New marketing techniques have leveled the playing field, per se, and has been practiced with thousands of businesses.

Reduced Cost
By replacing old, traditional marketing, businesses have created an online marketing campaign using lower costs than promoting on other advertising channels such as radio, magazines, and televisions. Many niche startups have seen positive ROIs through digital marketing techniques when compared to old advertising.

Simple to Measure
Digital marketing can be analyzed in real-time and measured to adapt to any circumstance. Traffic, clicks, and goals can all be measured to optimize and provide good insight into how many people are opening, reading and converting. With powerful tools such as Google Analytics, a business knows where to encourage prospects and customers to take action in real-time, unlike old marketing.

NXTFactor can help you adopt new marketing techniques that will not only increase your return, but your conversion rate as well. Don’t lose out on the ever-changing platforms of digital marketing.