Organic search drives a significant portion of a website’s traffic. However, in order to that traffic to go where it’s most beneficial to your business, you need your site to be properly optimized for organic search. This means that using automated software for link-building and other shortcuts – direct or otherwise, should not even cross your mind. The fact of the matter is, you can no longer win at the organic search games by trying to cheat the system. There was a time when Google let things like this slide, but that time is long gone. Now, you have to work hard and know what you’re doing if you want to even stand a chance.
SEO has changed quite a lot in the past few years. Experts have had to adapt to so many new concepts and new ways of working, but it’s all been done in the name of the consumer. Google and other search engines want to make sure that they provide exactly what users need. Some of the changes were very beneficial in that respect, especially the decline in black-hat activity. However, it also made things harder for experts. Today it’s no longer enough to simply have good content in order to rank well. Other factors are also taken into consideration, such as how much time people spend on your website and how much they share.
Social media has become one of the main indicators of whether your content is useful or not. If you want to improve organic search, then you definitely need to ensure that people see something they feel like sharing on your website. Your content needs to keep their attention and engage them. This will tell search engines that your content is indeed excellent and relevant to topic, and that by recommending your website, they’ve done their job, and hence should do it more often. Things aren’t this simple, of course, but this is a basic principle. NXTFactor can make sure that your traffic through organic search is improved and your website – well-optimized. We only use proven methods to ensure long-lasting results.
