Sometimes the expression “the more, the merrier” doesn’t accurately or correctly describe a situation by any stretch of the imagination, especially when we’re talking about keyword stuffing. This concept of keyword stuffing used to be a positive one for SEO, especially from the black hat variety, back in the day. However, once Google began purging those tactics a few years ago, this strategy has been a losing ticket. That being said, many practitioners still use it for whatever reason. Keyword stuffing is like an autoimmune disease when it comes to SEO – it does the exact opposite of what it’s supposed to be doing. Very few things can destroy your ranking as fast as this technique can, which is saying something because Google has been penalizing people for many things lately.
Keyword stuffing is an SEO strategy that involves the use of the same words or phrases in the text, again and again. Back in the day this used to fool search engines that your text was more valuable than it actually was. In fact, in most cases it wasn’t valuable or even readable at all, which caused many people to become dissatisfied. Reading a text that is literally riddled with the same words is not a fun exercise. Some would even go as far as to hide the words in the colors or behind pictures. There were many ways to make bots think the page had something worthwhile to say. Today, neither of them work, unless your goal is to completely destroy your ranking. If that’s the case, read our articles and then do the exact opposite.
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