Is Link Building Still Viable?

by | News

Is Link Building Still Viable?

Link building has been one of the most popular SEO techniques for a very long time and today it’s still going strong. The question on everyone’s mind, however is, “Is it still viable?” Yes, people keep doing it, but does it work?

Is link building still relevant?

Of course it is, because links still matter. However, the process is not as straightforward as it used to be. It’s not that getting lots of low quality links will get you anywhere these – it won’t. Today it’s much more about quality than it is about quantity. It’s a lot better to have 5 links coming from reputable sites than 50 links coming from low-quality, spammy sites.

Is buying links link building?

Buying links is something people keep on doing these days as a form of “link building” and they get swallowed by the natural predator of all such practices – Penguin. Bear in mind that buying links is not actually link building and is punishable by Google.

Is link building black hat?

Is link building a black hat practice? It could be, if you’re overdoing it. If you’re constantly getting spammy links and/or are using an automated software to get links, this is totally a black hat practice and you’re going to the SEO hell (or purgatory, best case scenario) for it. However, if you’re doing it in a more natural manner and get links from high quality sites, then it’s by no means a black hat practice, so don’t worry about it.

At the end of the day, it’s all about pleasing Google. In case you were thinking that through link building you could easily increase your ranking, you were mistaken. Proper link building is a relatively slow process, but it’s still worth it.

NXTFactor can show you the most amazing natural link building SEO practices. Call us now!