SEO: Search Engine Over-optimization
When it comes to SEO, people sometimes tend to get carried away. If having several keywords in your
article makes it perform well, then doesn’t it make sense that having more would be better? And also it
is search engines that help users find your pages on the web, so wouldn’t it make more sense to
optimize for them instead of the users? The answer to both questions is no.
Over-optimization can be one of the biggest problems when it comes to results. You want to get good
results fast, but this is not how it works. Not at all. SEO is about doing things for the long run, not
sprinting in the first few yards and calling it a day. Yes, you may get some quick results with one of these
schemes for a little while, but in the end of the day you will be blown out of the water in a month or two
when the next Google update comes or when your competition starts reaping the profits from good
work and patience.
What is over-optimization? Everything that has been done specifically to please search engines that
wouldn’t make sense to a normal user. This includes keyword stuffing, writing specifically for search
engines, and even putting up content on your website without having anything of use to say (just so you
can post something and simulate activity). Simulation would be the word, yes. If your activity is more
simulated than actual, then you have a problem and you need to rethink your priorities. Always write for
people first and then add the things for the search engines (but don’t overdo it).
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