Google is one of the most powerful corporations on the planet and since they have integrated themselves so deeply into almost every aspect of our lives (think about it – google is a verb that didn’t exist a decade ago), there has always been security controversy surrounding the search giant. Whether it’s about the Android apps wanting too many permissions, or personal information on Google+, people always think that their security might be threatened. Whether it’s paranoia or rational fear is irrelevant for the current article. What matters is that Google have always tried to respond to security concerns. The latest one is from their Webmaster Central Blog.
Basically, they want to make sure that more webmaster transition to HTTPS from HTTP, so they’re making this one of the ranking factors. Once the change is introduced, less than 1% of the ranking results will be affected, which doesn’t sound like much, but when you think about the sheer number of websites on the Internet and number of daily searches on Google, you see that less than 1% is still quite a lot.
HTTPS (Hyper Text Transfer Protocol Secure) is simply a more secure version of HTTP. Using this protocol will make your site more secure. Google have already utilized it in their websites – from Google, through Gmail and Google+, to YouTube, all your connections to Google are secure. Many websites that have to do with money transactions or e-commerce have also switched to it. Even Facebook has this option, but it’s not on by default. So, should you switch to it and would that switch make sense? We think so. The only difference will be that your site will be more secure. It’s basically an improvement no matter how you look at it. It’s always a good idea to protect your customers. NXTFactor is always here to give you SEO advice and provide professional SEO services.