In some sense, Google is like a popular high school girl – everyone likes her but she’s still a bit insecure about her looks and needs people to make her look good. The thing is that Google care about their image a lot, and for a good reason – it’s that image that makes them mountains of money where they can literally swim in their profits. However, if that image is for some reason threatened, you can be sure that Google will retaliate with extreme prejudice. This is what happened a few years ago when shady black-hat SEO “experts” started roaming around and played foul games with the rankings. The corporate giant quickly caught up to them and made them pay. It wasn’t anything overly dramatic – their websites were just either removed from the ranking, or heavily penalized. As you know, these days most people believe that if something can’t be found on Google, then it doesn’t really exist, so that was the extreme prejudice we were talking about.
Truth be told, SEO is no longer all about keywords and links. Yes, they’re still important, but there are many other factors that are in play now. For example, social media influence has increased. In Google’s eyes, if your content is being shared, then it’s good. But it’s not just about the content anymore – we’re supposed to deliver awesome user experience in order to make Google look good. This is the new reality of the situation. How many people will be satisfied with the website’s design, mechanics, and content? This is a question we’re asking all the time while we do our work and it’s getting more relevant by the minute.
NXTFactor offers top notch SEO services at great prices. With years of experience and awesome people working for us, there is little we can’t achieve. Check us out.
