Google are preparing to make mobile-friendly even more important. With the new update they’re launching, they will ensure that mobile search is drastically altered and that sites that are not mobile friendly will drop in ranking. This update will affect only mobile queries, such as those from tablets and smartphones, but considering the fact that many people today are using these devices, this is a significant alteration.
The whole point of this is to ensure that people who use mobile devices are much more comfortable in finding content suited for their platform of choice. The update will be on a page by page basis and will be in real time. The fact that it’s page by page means that even if there are some pages on your website that are not mobile friendly, if most of them are then everything will be fine. At the end of the day it’s all about providing high quality and excellent service to your customers.
The fact that it’s real time means that the next time a bot visits your website, the changes from the algorithm will affect your ranking. The bot will determine whether you deserve for your ranking to get better or worse and will do it in real time, so you won’t have to wait for too long before the changes take effect.
If you’re mostly concerned with desktop SEO and don’t care too much about the mobile market (there are some niches like that), then this doesn’t concern you. However, fact of the matter is that the more future proof your SEO is, the better, and that includes mobile-friendly content and design. If you’re not mobile friendly right now, you still have a chance to make this right and get on the mobile bandwagon.
NXTFactor offers amazing desktop and mobile-friendly SEO services. Give us a call.