SEO or Content Marketing? Why Not Both?

SEO or content marketing has been a popular dilemma lately? What should you bet more money on – getting the technical aspects of the entire endeavor right, or making sure that people are satisfied with the content you provide? We’re going to ask why not both? If you’re good enough, you can both have your cake, and eat it too (in case you haven’t realized it, the cake metaphor is having great content marketing combined with good SEO). The secret is to work with people who know what they’re doing. Then you won’t have to choose one or the other, because you will have both.


The main idea behind good content marketing is to understand what people are really after. What do people want to read and why they want to read it. This can be easily achieved by looking at the statistics of the website and seeing what people want to see and what they don’t want to see. The content that gets more traffic is obviously the example for what you should be doing in the future. A good company always pays attention to details like these. Otherwise success is highly unlikely. How can you see if what you’re doing is working without proper measurement?

SEO handles the more technical aspects of the whole thing. It’s all about keyword placement and link building. Yes, search engines are getting smarter and sadly (for many not-so-up-to-date so-called specialists), things don’t work the way they used to. SEO today is more of an art than a science, and it has to be combined with god content marketing in order to be effective.


NXTFactor offers incredible services in both areas. We combine SEO and content marketing like no one else. Our writers can optimize any article without you even realizing it has been optimized. Take a look at what we have to offer.