There has been a lot of debate lately about the relevance of SEO nowadays. There are those who think that SEO is no longer viable and of course those who respectfully disagree. SEO is now more relevantthan ever. Especially with the new Panda 4.1 rolling out, Google have once more reiterated their focus on excellent quality. This doesn’t mean that SEO is not viable. It means that it has changed. It’s not just about keywords and hyperlinks as it used to be back in the day. Now, it’s about producing great content and making sure it’s shared through all the proper channels. It’s about creating a brand, not cheap tricks. It’s much harder than it’s ever been before, which also makes it more expensive, but also more needed. The competition is fierce which is exactly why you need to give it your best, not just give up.
Social media now plays a much bigger role in SEO. This is why having an overall digital marketing strategy is the best way to increase your chances of success. Counting on only one or the other can still work, but it leaves all of your eggs in one proverbial basket, which is usually bad idea, especially considering how fast things change. Your content needs to be shared on your social media profiles, but it also need to make other people share it in order to show Google that it’s something noteworthy, something people actually care about. This is how you become an authority in a field and how you gain support. Is SEO still worth it? Absolutely!
If you’re struggling with your SEO or digital marketing campaign, NXTFactor is here to help. We provide excellent digital marketing services in accordance with the latest trends and algorithm changes. Our teams are always looking for a way to improve. We can help your business grow.