Whether we’re talking about your content, or your website, structure is important. Just like you want to have coherent, easy-to-follow, readable pages, articles, you name it, you want your website to be easy to crawl so the bots don’t get confused and ask themselves what in the world is going on with your site and what is it about because they just can’t get it. The thing is that no matter how much you try, you can’t always be sure that the structure of your site is proper, which is why it’s always good to experiment and to measure the stats and see what works and what does not. At the end of the day, that’s the best way to figure things out when you’re not sure. Or, you know, pay a professional company for their services. That works, too.
The structure of your website has to be good and easy to follow for a bot. Keywords need to be in the headlines, headings, links, etc. so they are easy to “understand”. When you have keywords in the title, it’s much easier for the bot to get what your piece of content is all about. That’s why you should always have keywords in the title and headings. This will significantly boost your ranking. Also be careful for semantic search and include in your keyword research for SEO purposes because this is important. Semantic search is actually getting more and more popular, so don’t underestimate it. Just because it doesn’t seem like something that matters a whole lot, doesn’t mean it doesn’t. At the end of the day, structure of your content, as well as your website is crucial for the proper functioning and ranking of your website. Make sure that you don’t ignore this point.
NXTFactor can be of great help with this particular issue. We offer outstanding SEO services, so don’t hesitate to hire us.