4 Ways to Personalize Content to Your Audience in 2019

4 Ways to Personalize Content to Your Audience in 2019

The days of heavy filters, emoji-filled captions, and aesthetic feeds are long gone. While all of this still contributes to building up your personal brand as a small business, consumer behavior in 2019 has shifted from the idealistic, view of “This is who I want to...
Dark Social: The Marketing Tactic of 2019

Dark Social: The Marketing Tactic of 2019

Imagine scrolling through Facebook and seeing a funny meme about the new season of “Game of Thrones” but you don’t want to share it on your page because you just want to be a decent human being and not spoil it for everyone. So you decide to share it with your best...
The Forgotten Rule of Social Media Growth: Be Social

The Forgotten Rule of Social Media Growth: Be Social

Whether you’re a small business or an influencer, NXTFactor always hear variations of the same questions in regards to digital marketing. How do I increase my followers? How can I get a higher engagement rate? Why aren’t people commenting on my posts? In fact, we’ve...