4 Ways to Personalize Content to Your Audience in 2019

4 Ways to Personalize Content to Your Audience in 2019

The days of heavy filters, emoji-filled captions, and aesthetic feeds are long gone. While all of this still contributes to building up your personal brand as a small business, consumer behavior in 2019 has shifted from the idealistic, view of “This is who I want to...
Dark Social: The Marketing Tactic of 2019

Dark Social: The Marketing Tactic of 2019

Imagine scrolling through Facebook and seeing a funny meme about the new season of “Game of Thrones” but you don’t want to share it on your page because you just want to be a decent human being and not spoil it for everyone. So you decide to share it with your best...
3 Facts That May Help Your Social Media Marketing Campaign

3 Facts That May Help Your Social Media Marketing Campaign

There are a few facts about human nature that seem to be escaping the attention of most social media marketers. This doesn’t mean that their campaigns are not successful, but they could be even more so with a bit more attention to detail. 1. People Need to Conform The...
Why is Competent Social Media Marketing Important?

Why is Competent Social Media Marketing Important?

Asking why competent social media marketing is important is like asking why your customers are important. If you’re a big company with a huge clientele, you can afford to make mistakes and implement changes people hate simply because people won’t turn away...