The 12 Social Media Marketing Statistics of 2013

As a marketer, you probably know that social media is pretty important in running a successful marketing campaign. In the past few years, the sales and marketing landscape has been changing, and fast. More Americans are using smartphones and virtually everyone uses social media.

2013 saw a number of interesting trends in social media, and understanding these trends in relation to business will be crucial if marekters want to move forward.

1. Companies that have 1,000 Facebook likes receive around 1,400 webpage views per day.
   This statistic sholud make you rethink things if you’ve been sceptical that active Facebook correlates to an active website.
2. 74% of marketers saw an increase in traffic after spending just 6 hours per week on social media.
   Even a little time spent on social media can yield results.
3. 50% of Internet users are active on Facebook.
   A presence on FAcebook can put you in touch with millions of potential clients. This is part of the reason why a solid Facebook profile so strongly correlates with a successful campaign overall.
4. 52% of marketers have gained a customer through Facebook, and 35% have done so through Twitter.
   It may be more common than you think for social media efforts to result in a direct customer conversion.
5. Google+ is catching up with Facebook.
   Facebook is still most prevalent form of social media for now, but Google+ isn’t so far behind. 70% of social media users have an account on Facebook, but 50% have an account on Google+.
6. Google+ has the most visits per month at 1,203 million.
   This is just further proof that Google+ will be more and more relevant in coming years.
7. Pinterest is the fastest growing social network.
   Whether you own a tire business or a dance salon, it’s time to log onto Pinterest and start sharing your favorite pins.
8. Social media is gorwing in popularity with older populations.
   Businesses can no longer think that they don’t have to use social media just because they serve an older demographic.
9. Asia and the South Pacific have the highest number of social media users.
   If you do business internationally, don’t discount users in the Far East and Pacific Islands. Targeting this demographic could help in building your business.
10. Only 3% of users check in a mobile device.
    In 2011, 4% of users reported they checked in, meaning this “trend” is less likely to catch on than it was a few years ago.
11. 54% of Facebook users use Facebook mobile.
    It’s important to make sure your page is mobile compatible. Consider how your page will look when viewed on the Facebook app, and be sure to make changes if necessary.
12. 68% of Americans say social media impacts their purchasing decisions.
    You can assume that social media affects relationships and what you might do in your free time. The fact that it also influences buying decisions shows just how pervasive social media has become.