What we observe on the Internet today is a very disturbing tendency left from the days of old. Back then, low-quality but high-quantity content was the way to go for many marketers, and there was no one to stop them. The Google algorithms, sophisticated as they were even back then, were relatively easy to fool. Using lots of low-quality content, you could get your website at the top of the search engine results in no time. However, some time passed and updates like Google Panda and Penguin were introduced, along with other improvements. And order was restored.
Or at least we all thought it was, but the trend of using these ancient techniques remains, even in social media marketing. Marketers find it easier to use spun content on their websites and social media profiles, alike. This is not only ineffective, but it’s also annoying. How many times have you looked for something online, opened several pages (hoping to get a few different perspectives) and have found that they have the exact same content, only slightly different? Luckily, Panda has made it much more difficult for this to happen, but it is still possible, especially in social media networks.
What is the role of original content in all of this? Original content is the way to go if you want to be good at marketing. It’s not just for Google’s sake, but for your own, as well. Your clients are real people, not robots who want to be fed keywords. Show them a little respect and a little courtesy and they will do the same. Spill the same content over and over and watch your business fail. The choice is yours. Sadly, many marketers have chosen the latter and that’s why Google still has a lot of cleaning to do until they’re done.
If you’re unsure as to which path to take, NXTFactor team will hold free consultation with you. We will surely choose the best solution for your business.
