The Underestimated Power of Imagery SEO

The Underestimated Power of Imagery SEO
SEO-3

The other day, I stumbled across an interesting social media fact. According to the infographic chart, imagery is the number one content accepted by almost all social media platforms followed by articles and videos.

If imagery is the top form of content most suitable for multiple social media platforms from Twitter to Instagram, is it possible that marketers are losing out on emphasizing imagery SEO as in order to compete with other SEO content.

SEO optimizing content is generally done by creating articles and other written content used to attract readers and drive traffic to the website. However, businesses as well as their marketers should begin to evaluate whether or not their article content sharing and distribution is enough for their SEO efforts.

I find it very interesting that marketers to try and provide forward moving search engine optimizing content without trying to utilize the power of imagery in their marketing efforts. If they say a picture is worth a thousand words, why is it that marketers have not found a way to utilize imagery to their SEO advantage.

What in pray-tell might companies be afraid of in relying on a portion of their marketing efforts by imagery as opposed to words? Well it may be that these businesses as well as their marketers fear not only that they will not be able to effectively relay their marketing message to consumers with limited use of written content or copy.

But the key to implementing a successful Imagery based SEO campaign, is to follow four easy guidelines:

  1. Choose Your Images Wisely – In imagery SEO, it is the images that is at the center of your SEO efforts.  It is important to choose an image that will best deliver your message without confusing your audience.  A key tactic to carry out this SEO effort is to ask “Can I figure out what message this image is trying to convey without any accompanying words?” Choose an image that will allow you to effectively speak to your audience throughout various social media platforms.

  1. Keywords are Important – Using SEO keywords in images is just as important as using SEO keywords in articles and other written content.  Using keyword-rich words in the images filename will help increase the likelihood of top pagerank in the SERP.

  1. Content Still Matters – Images can still be paired with brief or minimal content to effectively relay the message from marketers to consumers.  Using key phrases and terms and treating each character as gold, to help support the purpose of the image will help your images’ SEO goals.

  1. Clarity, Clarity, Clarity –Whether you are writing a tagline or an SEO optimizing summary, make sure you provide consumers with a clear, concise, and consistent connection between the image, the content, and your message.