There is a difference between having mobile-friendly website and mobile-optimized website. The variance seems subtle, at first, until you realize that more and more people are accessing the Internet through their mobile devices. Nearly 40% of the global population uses the Internet and a significant chunk of that percent enters the cyberspace through a mobile device. If your website is not mobile-optimized, then you’re losing a lot of those potential users and customers. You’re making a grave error in underestimating the potential of the mobile device market. This is the future, and you better start building it now.
In case you’re still not convinced, we have one word for you – Hummingbird. In short, even Google is catering to mobile devices so if they’re doing it, why aren’t you? Hummingbird is the first major rework of Google’s algorithms since the company’s inception. Do we really need to say more? Make sure that your websites and your web content are well optimized for mobile devices, otherwise you might be losing a lot of users and potential clients.
Let’s illustrate this with an example. You’re running a tech-review website. Now, most tech savvy people do extensive research before they decide to make a purchase so they’re likely to spend a lot of time in front of their computers. However, most people aren’t tech savvy. So, John Doe walks into a store and wants to buy a new laptop but he is torn between two nice looking suggestions. Naturally, when he can’t decide he turns to the Internet through his smartphone. Your main competitor’s site is mobile-optimized and yours isn’t. Guess where John got his information. This may seem like something that rarely occurs, but trust us – it happens all the time. People are pouring a lot of money in those smartphones so they want to get some value. Ignoring this tendency is a mistake.