The 12 Social Media Marketing Statistics of 2013

The 12 Social Media Marketing Statistics of 2013

As a marketer, you probably know that social media is pretty important in running a successful marketing campaign. In the past few years, the sales and marketing landscape has been changing, and fast. More Americans are using smartphones and virtually everyone uses...
SEO for Small Business: The Past, Present, and Future

SEO for Small Business: The Past, Present, and Future

The year 2013 was a big year in Internet marketing and search engine optimization (SEO). Although the gneeral rules seemed to stay the same, Google introduced several big changes that revolutionized the way websites are found, ranked, and presented in search results....
Balancing the Marketing, Digital Experience Scales

Balancing the Marketing, Digital Experience Scales

In the rapidly changing marketing landscape – where technology-enabled digital channels arise eemingly overnight – marketers are strugglig to keep up in the digital experience catch up game. Power has all but fully shifted to the digital consumer and...
Social Media Marketing: Hot or NOT for 2014?

Social Media Marketing: Hot or NOT for 2014?

As we prepare for the new year, it may be a good time to evaluate what is hot and not for social media in 2014. HOT: Search + Social Social media influences search rankings. This is a fact; Google has admitted it. Yet many social marketers don’t understand...