Brand and Marketing Trends for 2014

Brand and Marketing Trends for 2014

Coming up with and executing new ideas are difficult, thus the next best way is to have access to validated and predictive loyalty and emotional engagement metrics to help point the way. After examining over 100,000 consumer assessments, some critical trends were...
Learn From Mining Photos on Social Media

Learn From Mining Photos on Social Media

According to a research conducted at Carnegie Mellon University, everyday, there are hundreds of million of photos uploaded on social media sites. The research suggests these can be powerful tool for marketers to gain insight into the minds of consumers. Another...
Digital Marketing Trends in 2013

Digital Marketing Trends in 2013

Here are some trends that reshaped digital marketing in 2013. 25% of all marketing is now digital One out of every four marketing dollars is spent online. As more and more marketing dollars flow to online channels, the pressure mounts for digital advertisers to...
Interesting Digital Marketing Statistics for This Week

Interesting Digital Marketing Statistics for This Week

Here are some of the most interesting digital marketing statistics for this week. Statistics include Pinterest, eBay, mobile, social customer service, Amazon and a bumper stack of data from Cyber Monday. Failure to measure offline sales means marketers are missing out...