Paid Media Moves To Forefront of Facebook Marketing

Paid Media Moves To Forefront of Facebook Marketing

Brands have to incorporate paid advertising into their social media budget to ensure their content is seen by existing and potential customers on Facebook. Facebook as much as conceded that brands will have to pay more to have their content seen on the site in a sales...
Interesting Statistics and Facts about Digital Marketing

Interesting Statistics and Facts about Digital Marketing

We now live in the world of big data. It’s unsure how big data can predict future and save the world, but it’s safe to say that we benefit a lot from ideas generated by data. Now let’s take a look at the 10 most interesting statistics and facts listed by David Moth on...
Study on Digital Marketing Talent Gap

Study on Digital Marketing Talent Gap

Keeping up with the ever changing digital marketing industry is an art within itself.   It is important to try and keep going.  One of the most important methods of keeping up with the industry changes is providing the marketing department with comprehensive talent...
Digital and Integrated Marketing Trends for 2014

Digital and Integrated Marketing Trends for 2014

As the end of the year winds down, more and more businesses are setting their goals for next years’ marketing initiative. According to a recent Smart Insights’ poll, approximately 30% of pollers believed content marketing will be the most important marketing trend...
How to Sell with Social Media

How to Sell with Social Media

There have been a lot of buzz about “social selling” going around. Social media has opened up brand new way of communication. As marketers call 2014 the year of “social acceptance”, social media users are becoming online socializers. Therefore, it is well encouraged...