Why SEO Still Matters

Why SEO Still Matters

There are those business owners who don’t think that SEO matters anymore. They worked with an SEO team or a company, got good results and thought to themselves, “Alright, now all that’s left is to reap the profits until the end of time. Sweet!” Of course, these people...
What Your Social Media Presence Can do for SEO

What Your Social Media Presence Can do for SEO

There is no way around it, folks. Social media and SEO are, at least for now, intertwined. One part of your digital marketing campaign is bound to influence the other, which means that you need to make sure that you’re doing well on both fronts. It’s difficult, we...
Should you worry about Negative SEO?

Should you worry about Negative SEO?

SEO has always been a highly competitive field, and sadly there have always been enough bad seeds to go around. Back in the day, there were black hats who were using forbidden and spammy tactics to fool search engines into thinking that a piece of content was better...
Setting Proper Expectations is Crucial for Successful SEO

Setting Proper Expectations is Crucial for Successful SEO

Many companies in the sector make the mistake of thinking they are going to be the next best thing since sliced bread, so they start making unreasonable and impossible claims to their clients and then they fail to deliver. That’s really their problem because they’re...
Keywords Relevancy in 2015

Keywords Relevancy in 2015

Keywords are all but dead in 2015 as the SEO scene is shifting from a more mechanical (as it was a few years back) to a more organic nature. The methods used are constantly evolving, but the core principles remain the same. Ultimately what search engines want to do is...
Is SEO a Myth?

Is SEO a Myth?

Many have compared SEO to a myth, to a belief system where it doesn’t actually exist, but people maintain the belief anyway because they’ve been taught to. Of course, this is pure nonsense perpetuated by those who have no idea what they’re talking about. SEO is based...