Social media marketing has great potential but there are a few social media marketing mistakes that are spreading way too much. If you’re making those mistakes, it not only hurts your business, but also… No, wait, that’s all it does, but it’s still pretty serious, don’t you think?
Trying Too Much
Have you ever seen one of those people who are just trying to be funny – they go on and on and on with their silly jokes and with every unsuccessful attempt, they’re trying even harder next time. They can be really annoying and spoil your evening, especially when they laugh at their own jokes and don’t understand social cues.
Well, this is not only possible, but it is in fact one of the most widespread social media marketing mistakes people make. Posting lots of content is great, as long as it’s engaging, relevant and most of all – not too much. If you go on about your business offers and prompt clients again and again, you will seem desperate and people will leave you.
Speaking of content, posting boring content is another one of those annoying social media marketing mistakes some professionals make. Sure, people would like to get a bonus offer or that sweet 20% off in one of your stores, but if you simply tell them that you have such an offer, they really won’t be impressed. Your content needs to be fresh and engaging. No one likes reading something that reminds them of an obituary.
Have you ever had one of those friends who only calls every once in a while? You like hanging out together but he is somewhat distant because you see each other so rarely. Honestly, the interactions, even if they’re nice, are always kind of awkward.
It’s the same if you’re inconsistent with your SMM. People forget about you and you decide to remind them about yourself? This is not the way to go. If you want to engage and build a relationship, you need to be consistent, post content regularly and engage with the crowd.