New Year’s Eve is a great time. It allows us to reflect on so many things. It leaves us with lots of time to realize all the things we wish we had done during the year, as well as make many new resolutions (the same ones we’ve been making five years in a row) we know we’ll forget about come the second of January. Great times! But we can also reflect on some trends in our professional development, and since for us that is SEO, we can give you a tip or three about what strategies you should focus on in 2015 (because we’re that nice).
Mobile Traffic
Optimize for mobile. We literally can’t stress this enough. If you think it’s important now, just you watch what will happen next year. Right now over 40% of the Internet traffic is mobile (and it’s even more than that on social media sites) so you can be sure that this tendency is moving forward at an almost alarming rate. No one uses a PC anymore (odds are, you’re reading this on a phone or a tablet), and most people prefer their mobile devices. Not to mention the advent of wearable technology like surprisingly cheap watches and clothes. The future is now!
Focus on ROI
Getting to the number one rank for a search term is awesome – we know that better than most. The thrill of getting there can be compared to very few things (like a superhot coffee with lots of sugar and milk early in the morning). However, ROI is much more important than polishing your ego. So make sure that number one rank is actually working for you.
Earn, rather than build links
The times of the Wild West when you would go ahead and use cheap tricks to build links are over (in case you didn’t get the memo). Now links have to be earned. Google doesn’t care about the quantity of the links to your site, but the quality of them. And to get high quality links, you need high quality content. You can connect the dots from here on out.
NXTFactor can lend you a helping hand in 2015. Give us a chance and we won’t let you down. Happy holidays!
