Did you know that over 80% of Instagram users follow at least one business? And that’s not it, over 200 million Instagram users visit at least one business profile everyday!
Instagram is no longer a simple platform for pretty pictures, it has become the online “showroom” for many businesses. It not only enables you to showcase your brand/business, it also allows you to interact with your customers directly!
So, without further ado, let’s dive into the three tips that help strengthen your Instagram game in 2019!
1) Think of Instagram as a social media account, not as a second website.
Instagram changes its algorithm consistently. But one thing that never changes is that accounts using their platform to connect and actually communicate with customers and audiences have the upper hand in growth and engagement. Be social. That means creating your own stories, liking other people’s posts, DMing other people’s stories, giving authentic comments, replying back to your followers’ comments, etc. All matter!
2) Review the top posts from the account in the last three months.
Look at the post with the most likes and comments then analyze why it did better. Then, keep posting similar photos and writing similar content. Was the post funny? Was the picture different? Did it relate to people better? Was it interesting? In Instagram Analytics, engagement during the first hour is what matters the most. If you don’t immediately capture your followers’ attention within that first hour, you have less of a chance being on your followers’ feeds as well as less of a chance being shown on the “Explore” page.
3) Post hashtags in the comment section.
It will make your captions look neater. Additionally, it will give you a free “comment” on your photo. Who doesn’t want an extra engagement post? To make it easier for you, set the hashtag up on your iPhone by going to “General > Keyboard > Text Replacement”. Add a special word and add all hashtags as a shortcut for the word.
Are you ready to strengthen your Instagram game? Let us help you! At NXT Factor, we will help your business build strong Instagram ad campaigns and maximize the effectiveness of your marketing campaigns, turning potential leads into paying customers. Our professional, results-oriented team is dedicated to helping our clients get the best return on their investment. If you’d like to learn more about how we can help you, please check out our services on our website.