With Panda 4.1 rolling out, Google have once more reminded us that great content and fantastic user experience should be our top priorities. But what does that even mean? How do you know if your content is great or not? There are no objective measures. History is full of examples of terrible content being well-received by the crowds, while great content has been shunned and ignored. What does Google mean by “great content” and how can you determine if yours falls into that category?
Well, first of all, great content is nice to read. Readers don’t have to “force themselves” to reach the end of your post. Your flow is natural and appealing, which makes people want to keep reading. This is important, but doesn’t directly influence what Google thinks about your content. You see, Google forms an opinion based on what people think. If lots of people share your content, comment, and engage, then Google thinks your content is good. This is why SEO now has to focus a bit more on social media.
Another mark of great content is that it’s useful. You didn’t just put it there so you have something on your site. It’s something people find useful and don’t mind sharing with their friends and family. That’s why it’s a good idea to become an authority in your field, or at least strive to become one. This way more people will visit you when you need something.
The truth is that the only thing Google cares about is that people find what they’re looking for. Your job is to become that thing. You shouldn’t waste your time trying to cheat the system. You should, instead, improve, learn, and grow so Google can recognize you for what you truly are – a great content creator with knowledge of SEO.
Of course, if you can’t handle that on your own, NXTFactor is here to help. Our team of talented content creators can help you improve in no time.
