It’s interesting how people often have a selective attention when it comes to things that are outside of their scope expertise. When you tell someone that SEO is a long-term investment that has the potential to yield great returns, all they hear is “great returns” and they’re all on-board. Even after you explain that things aren’t always easy and that it takes a lot of time to get things going, and that it won’t be cheap, they still want the great returns, so they’re in.
But once you start working with them and once they actually start investing, the attitude totally changes. It turns out that all they’ve heard was “great returns” and all the other warnings have just slipped past them. Then they start demanding to see results “now!” and, well, everything turns out just as you’d fear it would be.
The problem is that people often don’t understand how this game is played. We always try to explain to our clients that SEO is a long-term kind of game and that the short-term returns are small. However, once things start running, then things significantly improve. That being said, SEO is not some “Hail Mary” that will save your company. It is a strategy that has long-term benefits, but you have to be patient and you have to be able to finance it, otherwise it’s not going to work for you at all. If you think that you will start doing SEO as get rich quick scheme, then you should definitely reconsider. This is not how it’s done, at all.
NXTFactor provides you with valuable insights into the SEO world. We know the inner workings because we’ve been doing this for so long. You can always count on us to do the job right.