Sometimes fails happen. More often than not, it’s because something has been overlooked and then it comes back to bite you when you least expect it. It’s annoying, but that’s how things work in the SEO world. There are so many things you need to keep in mind that you can’t possibly keep track of all of them. Or can you? Here are three important checks you need to perform from time to time in order to make sure that there is no penalty lurking in the shadows.
Duplicate content.
This is by far one of the most common checks people forget. In most cases, you don’t even want to have duplicate content on your website, it tends to happen overtime. You didn’t do it on purpose, but Google doesn’t have a way to know that. Mistakes happen. Drafts can be published several times. You can take something from another website because you really like it. Or you can simply use the same content to describe the same service in different pages. Either way, this is serious and you need to avoid it. You have to perform periodic duplicate content checks on your websites.
Proper headings.
Headings are not just there as a cosmetic tool to make your article, page, or blog post look cooler. They’re there to tell your readers what in the world you’re talking about. It’s important to have proper headings, because they not only break up the page in smaller chunks to make it easier for the reader to understand, but it also makes it easier to crawl. You want the bots to have an easy time if SEO matter to you. Make sure that you always have proper headings.
Keyword density.
The more, the merrier is not what you want to be going for, here. Initiates in the SEO field are often told that keywords are important, but in many cases no one explains that there is such a thing as “too much”. Make sure that your web pages don’t have a keyword density over about 2%, maximum 3%.
NXTFactor can helps you with all of those checks, and more. We have years of experience in the field and we can deliver you high quality services that are just right for your website.
