What is Digital Marketing?

What is Digital Marketing?

In this blog, you’ll learn about 3 key elements used to market your material throughout the internet.

Paid Search

PPC or “pay-per-click” refers to sponsoring your website through out search engines such as Google and Bing and bidding your way to become the top ad result. PPC ads are as much flexible as they are visible, and effective ads balance the content and results.

The great thing about PPC ads is that you only pay when your ad is clicked on, so you’re ensuring maximum bang for your buck. You can personalize them so PPC ads to appear when search terms you tailor to your audience are entered, so you’re sure you’re reaching the people who are interested in your content.


PPC is important to sponsor your brand; however, how about your site ranking on search engines? When you Google “Apple”, the first thing appearing is Apple, Inc. Why doesn’t Google show the fruit? While it’s true it has something to do with my search history, what is really driving the results is Apple Inc.’s Search Engine Optimization, or “SEO” strategy. If your SEO is calibrated correctly, each page in your website can be customized to appear first on search engines.

SEO is primarily important bringing organic views to your site. The standards SEO sticks to essentially just ensures that your website is as user-friendly as possible — that means a clean page, good construction, working links, and quality content — basically all things that you could consider for your consumer’s intuition. Making your website as great as your products not only helps you, but helps your consumers too, and that’s what employing a strong SEO strategy aims to accomplish.

Social Media

Social Medial is the “holy grail” of content marketing. This is where you can showcase your brand or company and use paid ads to bring organic viewership to your content. This is everything from taking advantage of Facebook and Twitter’s algorithms to get maximum engagement and views on your posts, to creating campaigns that will foster peer-to-peer sharing opportunities. It’s just like word of mouth, but with a narrative you create.

At the end of the day, digital marketing is about delivering your advertising across various digital platforms such as websites, social media, email, and search engines like Google and Bing. NXT Factor’s team of experts can help you with all digital marketing needs in order to get the awareness among your consumers that will bring your brand to the NXT level.